Tough times, but media executives are upbeat

The new year always brings uncertainty, but marketers and media company owners remain upbeat about the challenges ahead. Catherine O’Mahony asks key industry players about their hopes and fears

3rd January, 2009

Larry Bass

Chief executive, Screentime Shinawil Productions

The television sector in 2009 will suffer from a downturn in advertising spend which was already down 30 per cent at end of 2008. This will reduce the revenue available to all broadcasters for programming but, hopefully, this will not mean a dramatic reduction in home content on Irish screens.

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