Topaz’s €3m ads blitz to boost brand name

A €3 million ad campaign by petrol station chain Topaz, which launches next week, sets out the company’s stall, highlighting its ambitious strategy to become a leading player in the retail market.

6th September, 2008

A €3 million ad campaign by petrol station chain Topaz, which launches next week, sets out the company’s stall, highlighting its ambitious strategy to become a leading player in the retail market.

Topaz was formed in 2005,when private equity group Ion Equity bought Statoil and later Shell in Ireland. It aims to become atop-five Irish brand over the next two to three years. The new campaign will run for just four months, and...

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