Topaz is investing around €400,000 in an autumn advertising campaign that aims to set its fuel apart from its competitors' offering.
The retail chain, which has put efficiency additives into its petrol and diesel, is seeking to drive itself as a premium brand in the crowded Irish forecourt market, according to its director of marketing and corporate services, Paul Candon.
"Ours is a value message," Candon said. "Topaz fuels can take you 24 kilometres further...
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