Top sport brands are big winners at the Olympics

Nike, Adidas and Puma - the three biggest makers of sports clothing in the world - have all reported increased exposure and demand during the Olympic Games in Beijing.

30th August, 2008

Nike, Adidas and Puma - the three biggest makers of sports clothing in the world - have all reported increased exposure and demand during the Olympic Games in Beijing.

While Puma gained worldwide exposure from Jamaican athlete Usain Bolt’s wins in the 100 metres and 200 metres events, Nike gained the most overall, across all sports.

Nike brand president Charlie Denson said Beijing 2008 was ‘‘the best Olympic Games Nike has ever had, by a...

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