McDonalds, Cadbury, the HSE and Bord Gais are among the organisations and brands whose ads have been shortlisted for this year's ADFX awards, which measure the effectiveness of advertising.
The shortlist includes ads made by Irish agency Cawley Nea for McDonalds and the HSE, for Kelloggs by Leo Burnett and for Cadbury by Publicis Ireland (for the full shortlist, see [here](http://www.adfx.ie/193-shortlist.html)).
Bord Gais also made the list as did...
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