Today FM backing D’Arcy to trump RTE competition

As RTE radio continues to settle into its new daytime schedule, its main commercial rival, Today FM, has been finalising a pitch to win over the mid-morning audience.

2nd October, 2010

As RTE radio continues to settle into its new daytime schedule, its main commercial rival, Today FM, has been finalising a pitch to win over the mid-morning audience.

This week, the station kicks off a TV advertising campaign for its biggest star, Ray D’Arcy, whose daily show competes directly with the 2FM slot recently taken over by Ryan Tubridy following the death of Gerry Ryan.

Today FM chief executive Willie O’Reilly, who was...

Subscribe from just €1 for the first month!

Currency

What's Included

With any subscription you will have access to

  • 971569B3-2C5E-4C45-B798-CEADE16987A8

    Unlimited multi-device access to our iPad, iPhone and Android Apps

  • 099C8662-C57C-42F2-9426-F2F90DF17C8F

    Unlimited access to our eReader library

  • 198AE43B-B9CF-4892-8769-D63C2104BA08

    Exclusive daily insight and opinion seven days a week

  • D8F37B78-25E4-4E4A-A376-4F5789B1564A

    Create alerts to never miss a subject that matters to you

  • B15F2521-37CD-4E02-B898-730A20D39F7F

    Get access to exclusive offers for subscribers on gifts and experiences

  • A564FE02-1AB8-4579-AF9D-BA32A2E5ACA7

    Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine

Share this post

Related Stories

The year in review

Newsround: What Thursday’s papers say