Friday September 25, 2020

Time to abandon the Dragons' Den pitch culture

The five-minute pitch is a fad, but playing to an audience can result in a startup losing sight of its customers while bidding to woo investors.

13th July, 2013
Sean Blanchfield.

The 17th-century polymath Blaise Pascal famously quipped that he was sorry for the length of his letter - he didn't have time to write a shorter one. Woodrow Wilson extended his point to say that he needed a week to prepare a ten-minute speech, but could talk for a full hour off the cuff. Nowadays, thanks to the success of the Dragons' Den TV show, start-up founders are realising the real cost of the five...

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