Sunday June 7, 2020

Time moves to merge print with online

Former ad executive Laura Lang wants to combine Time magazine's online and offline publishing interests, for advertisers and for editorial.

14th September, 2012
Laura Lang

Time's Chief Executive Officer Laura Lang, hired last year to revive the struggling magazine publisher, is forging a plan to unify its long-sparring online and print fiefdoms.

Lang wants to give customers the ability to advertise across all 21 of Time’s magazines, both on the web and in print, potentially reaching an audience of 127 million people in one fell swoop.

That’s a break from the previous strategy, where the company typically suggested doing marketing...

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