Time for summertime beers

Beer promotions are a summer tradition, and both Coors Light and Becks are investing at present.

9th July, 2005

Beer promotions are a summer tradition, and both Coors Light and Becks are investing at present. Coors Light has launched an €800,000 outdoor and print advertising campaign called a Taste Born High in the Rockies, using the dramatic scenery of the Rocky Mountains of Colorado. Galway photographer Kevin Griffin worked with advertising agency Chemistry creating the visuals for the campaign. They travelled over 7,000 miles though five states by road, rail, plane, bus and even...

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