Thursday February 27, 2020

Three's Euro 2012 campaign kicks off

Inspirational quotes from Ireland boss Giovanni Trapattoni will form part of the telco's drive to support the team on and off the pitch at the finals, writes Siobhán Brett.

12th May, 2012
Elaine Carey, director of sales and marketing for 3, with Ireland stars Stephen Ward, Shay Given, Kevin Doyle and John O'Shea.

The primary sponsor of the Republic of Ireland football team, Three Ireland, has invested €2.5 million in its Euro 2012 campaign, which is being launched tomorrow.

Entitled Support Works, the extensive multimedia campaign will run on TV for seven weeks, on outdoor platforms, in print and at point-of-sale. It will be supported by a strong web presence and a number of online initiatives.

"The campaign is all-encompassing," said Elaine Carey, director of sales and marketing for...

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