The primary sponsor of the Republic of Ireland football team, Three Ireland, has invested €2.5 million in its Euro 2012 campaign, which is being launched tomorrow.
Entitled Support Works, the extensive multimedia campaign will run on TV for seven weeks, on outdoor platforms, in print and at point-of-sale. It will be supported by a strong web presence and a number of online initiatives.
"The campaign is all-encompassing," said Elaine Carey, director of sales and marketing for...
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