Three agencies pitch for MEAS

At least three advertising agencies are understood to have pitched last week for the Meas (mature enjoyment of alcohol in society) advertising contract – Cawley Nea TBWA, Language, and DDFH&B.

27th January, 2007

At least three advertising agencies are understood to have pitched last week for the Meas (mature enjoyment of alcohol in society) advertising contract – Cawley Nea TBWA, Language, and DDFH&B.

The organisation, which has charity status, is funded by the Drinks Industry Group of Ireland. Meas was established in 2002 and became operational in January, 2003. Operating independently of Digi, its role is to promote sensible alcohol consumption. Its advertising strategy forms part...

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