This much I know
Eamon Fitzpatrick, managing director, Initiative and IPG Media- brands.
In the years I've been working in the media business I've seen enormous change.
Starting off in the 90s in radio to ending up running IPG media brands Ireland, the evolution in media and consumer behaviour - driven by technology - has been immense. Some things have remained the same. Content, the buzz word of this decade, is king.
Content has always been king and it always will be. I spent much of my career...
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