Thinking digital, going global

Ireland's digital media agencies are proving themselves on the international stage, writes Siobhán Brett.

19th February, 2012
Thinking digital, going global
Doug Baxter, chief executive of creative advertising group io. Photo: Olivier Pojzman

Ireland isn't generally regarded as a centre of creative digital excellence, but several of the country's leading agencies and digital specialists are making strides abroad, establishing international offices in cities such as London, New York and Los Angeles.

According to three companies, the investment outside Ireland has helped them tap into new business, and any trepidation about expansion has proved unfounded.

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