The stout rises to the top

The Guinness Storehouse has grown to become the fourth-biggest branded visitor centre in the world - and there are plans for further expansion, writes Richard Curran.

11th December, 2011
The stout rises to the top
Paul Carty, managing director of the Guinness Storehouse: 'We don't shove the brand down visitors' throats, and we always make sure they are entertained'.

When we think of Ireland's major visitor attractions, the Blarney Stone, the Cliffs of Moher, the Book of Kells and the Rock of Cashel come to mind. Yet the country's biggest international visitor attraction is actually the Guinness Storehouse at St James's Gate in Dublin. This year, almost one million people visited the attraction.

According to Paul Carty, managing director of the Guinness Storehouse, there is rarely a day, at any time of year, when...

Subscribe from just €1 for the first month!


What's Included

With any subscription you will have access to

  • 971569B3-2C5E-4C45-B798-CEADE16987A8

    Unlimited multi-device access to our iPad, iPhone and Android Apps

  • 099C8662-C57C-42F2-9426-F2F90DF17C8F

    Unlimited access to our eReader library

  • 198AE43B-B9CF-4892-8769-D63C2104BA08

    Exclusive daily insight and opinion seven days a week

  • D8F37B78-25E4-4E4A-A376-4F5789B1564A

    Create alerts to never miss a subject that matters to you

  • B15F2521-37CD-4E02-B898-730A20D39F7F

    Get access to exclusive offers for subscribers on gifts and experiences

  • A564FE02-1AB8-4579-AF9D-BA32A2E5ACA7

    Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine

Share this post

Related Stories

The year in review

Newsround: What Thursday’s papers say