The stout rises to the top

The Guinness Storehouse has grown to become the fourth-biggest branded visitor centre in the world - and there are plans for further expansion, writes Richard Curran.

11th December, 2011
The stout rises to the top
Paul Carty, managing director of the Guinness Storehouse: 'We don't shove the brand down visitors' throats, and we always make sure they are entertained'.

When we think of Ireland's major visitor attractions, the Blarney Stone, the Cliffs of Moher, the Book of Kells and the Rock of Cashel come to mind. Yet the country's biggest international visitor attraction is actually the Guinness Storehouse at St James's Gate in Dublin. This year, almost one million people visited the attraction.

According to Paul Carty, managing director of the Guinness Storehouse, there is rarely a day, at any time of year, when...

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