Friday June 5, 2020

The sales force

The origins of today's customer relationship management (CRM) are in providing salespeople with the tools to keep track of all of their customers and prospects.

3rd July, 2010

The origins of today's customer relationship management (CRM) are in providing salespeople with the tools to keep track of all of their customers and prospects.

Up at the marketing level, similar tools have been used to target market segments, whether with internal customer lists or external data such as third-party mailing lists.

Today, the emphasis has shifted towards comprehensiveness of the information so that the business can monitor and manage every aspect of the ongoing...

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