The race for Generation I
Irish universities need to up their game in the competition for overseas students, says TerminalFour chief Piero Tintori, writes Emmet Ryan.
Dublin-based web management firm Terminal Four, which has 65 employees is working with 125 third level institutions worldwide, along with major corporate clients such as Specsavers, Aer Lingus, and FBD. Its chief executive Piero Tintori feels that Irish universities don't recognise the competition from overseas.
''You've a whole new generation that aren't using traditional ways of engaging. I call it Generation I. These are internet natives who research universities online first and narrow it down to two,...
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