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The profit-driven media are a real threat to our democracy

Ahead of the general election, RTE’s The Week In Politics programme has hired American political analyst Frank Luntz to conduct a series of focus groups.

10th February, 2007

Ahead of the general election, RTE’s The Week In Politics programme has hired American political analyst Frank Luntz to conduct a series of focus groups. Luntz has been at the centre of the American political approach, which essentially seeks out what voters are thinking and brings the message back to the politicians. Its techniques include focus groups, opinion surveys and constant polling.

The method presumes, essentially, that there are only two types of...

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