The power of Mum

Roisin Donnelly, the head of marketing for Procter & Gamble, is confident that a major promotion for the brand will reap significant rewards, writes Catherine O’Mahony

28th May, 2011

Even though Britain’s most powerful marketer dislikes focus groups, she spends one full day each week tracking an individual consumer around the shops, something that may be unique in the world of senior marketing.

But Roisin Donnelly, head of marketing for Procter & Gamble (P&G) in Britain and Ireland - who recently pipped the British chief executive of McDonald’s, Jill McDonald, to the top position in the Power 100 annual survey of Britain’s...

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