The power of Mum

Roisin Donnelly, the head of marketing for Procter & Gamble, is confident that a major promotion for the brand will reap significant rewards, writes Catherine O’Mahony

28th May, 2011

Even though Britain’s most powerful marketer dislikes focus groups, she spends one full day each week tracking an individual consumer around the shops, something that may be unique in the world of senior marketing.

But Roisin Donnelly, head of marketing for Procter & Gamble (P&G) in Britain and Ireland - who recently pipped the British chief executive of McDonald’s, Jill McDonald, to the top position in the Power 100 annual survey of Britain’s...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month

Get basic

*New subscribers only

You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

2 Yearly



Unlimited Access for 2 Years

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

The year in review

Legacy Richie Oakley 1 year ago

Newsround: What Thursday’s papers say

Legacy Leanna Byrne 5 years ago

More cycle routes, expansion of Luas to Bray and new bus network proposed

Legacy Digital Desk 5 years ago