The power of Mum

Roisin Donnelly, the head of marketing for Procter & Gamble, is confident that a major promotion for the brand will reap significant rewards, writes Catherine O’Mahony

28th May, 2011

Even though Britain’s most powerful marketer dislikes focus groups, she spends one full day each week tracking an individual consumer around the shops, something that may be unique in the world of senior marketing.

But Roisin Donnelly, head of marketing for Procter & Gamble (P&G) in Britain and Ireland - who recently pipped the British chief executive of McDonald’s, Jill McDonald, to the top position in the Power 100 annual survey of Britain’s...

Subscribe from just €1 for the first month!

Currency

What's Included

With any subscription you will have access to

  • 971569B3-2C5E-4C45-B798-CEADE16987A8

    Unlimited multi-device access to our iPad, iPhone and Android Apps

  • 099C8662-C57C-42F2-9426-F2F90DF17C8F

    Unlimited access to our eReader library

  • 198AE43B-B9CF-4892-8769-D63C2104BA08

    Exclusive daily insight and opinion seven days a week

  • D8F37B78-25E4-4E4A-A376-4F5789B1564A

    Create alerts to never miss a subject that matters to you

  • B15F2521-37CD-4E02-B898-730A20D39F7F

    Get access to exclusive offers for subscribers on gifts and experiences

  • A564FE02-1AB8-4579-AF9D-BA32A2E5ACA7

    Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine

Share this post

Related Stories

The year in review

Legacy Richie Oakley 1 year ago

Newsround: What Thursday’s papers say

Legacy Leanna Byrne 5 years ago

More cycle routes, expansion of Luas to Bray and new bus network proposed

Legacy Digital Desk 5 years ago