The potential of the great outdoors

Special effects still make good business sense for advertisers, writes Catherine O’Mahony

17th July, 2010
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When Colin Doyle was 11, he blew up his family’s record player in an attempt to create a dimmer switch for his bedroom. After qualifying as an electrician and notching up years of experience as a lighting designer, Doyle now produces much more successful installations.

His company, Eclipse Media, was involved in creating five of the seven ‘special’ advertising posters shortlisted in the innovation category in this year’s Outdoor Media Awards. It also won...

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