The potential of the great outdoors

Special effects still make good business sense for advertisers, writes Catherine O’Mahony

17th July, 2010
{ }

When Colin Doyle was 11, he blew up his family’s record player in an attempt to create a dimmer switch for his bedroom. After qualifying as an electrician and notching up years of experience as a lighting designer, Doyle now produces much more successful installations.

His company, Eclipse Media, was involved in creating five of the seven ‘special’ advertising posters shortlisted in the innovation category in this year’s Outdoor Media Awards. It also won...

Subscribe from just €1 for the first month!


What's Included

With any subscription you will have access to

  • 971569B3-2C5E-4C45-B798-CEADE16987A8

    Unlimited multi-device access to our iPad, iPhone and Android Apps

  • 099C8662-C57C-42F2-9426-F2F90DF17C8F

    Unlimited access to our eReader library

  • 198AE43B-B9CF-4892-8769-D63C2104BA08

    Exclusive daily insight and opinion seven days a week

  • D8F37B78-25E4-4E4A-A376-4F5789B1564A

    Create alerts to never miss a subject that matters to you

  • B15F2521-37CD-4E02-B898-730A20D39F7F

    Get access to exclusive offers for subscribers on gifts and experiences

  • A564FE02-1AB8-4579-AF9D-BA32A2E5ACA7

    Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine

Share this post

Related Stories

The year in review

Newsround: What Thursday’s papers say