The perfect pitch
Aviva insurance company was the best fit as sponsor to a venue that has already exceeded expectations, says strategic marketing director Paul Kelly. Catherine O’Mahony reports
A dusty building site until shortly before its official opening last Friday, the Aviva Stadium has still been averaging 50 mentions a week in mainstream media in the past months, according to Aviva’s group strategic marketing director, Paul Kelly.
‘‘And that’s a pretty conservative estimate,” he said.
Kelly and his team are hoping for a prime return on what’s been a massive investment for Ireland’s biggest insurance group, Aviva,...
Subscribe from just €1 for the first month!
With any subscription you will have access to
Unlimited multi-device access to our iPad, iPhone and Android Apps
Unlimited access to our eReader library
Exclusive daily insight and opinion seven days a week
Create alerts to never miss a subject that matters to you
Get access to exclusive offers for subscribers on gifts and experiences
Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine