The perfect day to sell Ireland

Cutting back on the St Patrick’s Day worldwide charm offensive by government ministers is negative, short sighted, populist and wrong.

14th March, 2009

Communications is a vital part of any government machine, and presenting a successful front on television is just part of that. One only has to recall former Taoiseach Bertie Ahern’s annual €30,000make-up bills.

Brian Cowen does not wear significant amounts of make-up and, according to documents released to journalists under the Freedom of Information Act in recent months, the profligate days of spending close to a nurse’s salary on the Taoiseach’s appearance...

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