The perfect day to sell Ireland
Cutting back on the St Patrick’s Day worldwide charm offensive by government ministers is negative, short sighted, populist and wrong.
Communications is a vital part of any government machine, and presenting a successful front on television is just part of that. One only has to recall former Taoiseach Bertie Ahern’s annual €30,000make-up bills.
Brian Cowen does not wear significant amounts of make-up and, according to documents released to journalists under the Freedom of Information Act in recent months, the profligate days of spending close to a nurse’s salary on the Taoiseach’s appearance...
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