The numbers game

Nicola Byrne, founder of Call 11890, is storming ahead in the directory inquiry market and hopes to reach ‘the golden point’ of turning a profit by the end of the year.

16th August, 2008

Nicola Byrne, founder of Call 11890, is storming ahead in the directory inquiry market and hopes to reach ‘the golden point’ of turning a profit by the end of the year.

Nicola Byrne loves talking to strangers. The founder and managing director of directory enquiries firm Call 11890, Byrne regularly answers the company’s phones herself, and has countless anecdotes about her customers’ requests.

There’s the man who left his wedding ring at...

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