The name’s Bond

Prize Bond Company chairman Michael O’Keeffe is confident his firm’s popularity will continue to rise sharply, and he is looking forward to a pre-Christmas advertising campaign for the country’s ‘free Lottery’

31st October, 2009

Michael O’Keeffe doesn’t deal with losers. As chairman of the Prize Bond Company - the state backed lottery which gives people their money back if their number fails to come up - he doesn’t have to.

O’Keeffe was in cheerful mood last week as he announced that the amount invested in the prize bond scheme had topped €1 billion for the first time - up from€800million at the end...

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