The many faces of broadband PR

Problem: you want to sell your broadband service and you have been told by PR experts that hiring pretty girls for your promotion shots is the way to go. But just how much should they bare for the punters?

3rd May, 2008

Problem: you want to sell your broadband service and you have been told by PR experts that hiring pretty girls for your promotion shots is the way to go. But just how much should they bare for the punters?

Perlico and Ice Broadband have very different views on this. On one hand is Cathal Agnew, the hooray henry head of sales at Perlico, with a couple of scantily clad former Miss Ireland (Sarah Morrissey) and...

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