Other than the incessant smoking, the snappy suits and the absence of women executives, marketing has advanced little since the Mad Men era. That's according to a new book by Phil Fernandez, co-founder and chief executive of marketing software company Marketo which has its European headquarters in Dublin.
In this exclusive extract from his *Revenue Disruption - Game Changing and Marketing Strategies to Accelerate Growth* he traces how marketing came to where it is today.
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