The Mad Men of today

A new book by Phil Fernandez claims that the marketing world remains similar to that of the 1950s.

1st September, 2012
The cast of Mad Men: have fundamental marketing objectives really changed, 50 years on?

Other than the incessant smoking, the snappy suits and the absence of women executives, marketing has advanced little since the Mad Men era. That's according to a new book by Phil Fernandez, co-founder and chief executive of marketing software company Marketo which has its European headquarters in Dublin.

In this exclusive extract from his *Revenue Disruption - Game Changing and Marketing Strategies to Accelerate Growth* he traces how marketing came to where it is today.

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