The Lowdown: Tips for start-ups
This week: Generating international sales.
For many new companies, the first sales calls are made to existing contacts. While this may prove fruitful in a domestic market, once a firm wants to move beyond its native shores, the sales processes can be become less familiar and more difficult.
Ray Clarke from Shaping Business, who delivers workshops on international lead generation for Enterprise Ireland's Excel at Export Selling series, has these tips on getting results away from home.
Putting together a...
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