The Lowdown: This week: email marketing

It is an industry standard that about 25 per cent of your current subscribers won't still be there a year from now.

10th August, 2014

It is an industry standard that about 25 per cent of your current subscribers won't still be there a year from now.

Email marketing is undoubtedly one of the best ways to reach and engage with your customers without spending huge amounts of money.

It's a cost-effective approach which can lead to sustainable results pretty quickly, but there are a few things you need to carefully consider before you hit the send' button.

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