The Lowdown: business tips for SMEs

This week: selling and leadership.

8th June, 2014
Therese McCarthy, chief executive of MAC Consulting.

Whether you are selling yourself or selling goods or services for your business, there are fundamental principles for success, which are common in every selling situation.

These revolve around the behaviours, characteristics and skills associated with a successful sales person or leader – as, surprisingly, the exact same skills are required for both.

Being motivated, confident and having high self-esteem are essentials to successful selling or leading, and how you communicate is crucial.

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