For a lot of start-ups, money can be very tight from the beginning. While the product that is offered may be brilliant, people won't pay much attention to a company with no reputation. So how can a new company get their message across with little in the way of budget or clout?
**1** Let others do the talking
According to Paul Hayes, a mentor at the NDRC's Launchpad programme and former marketing director at successful Irish...
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