The LOW down Tips for Start-Ups

This week: Making and managing money in a small food business

12th October, 2013

When you hear people talking about pricing models and margins, what do they mean? Pricing is how much it actually costs you to make the product, plus a margin for profit.

Premium pricing is where your customer is willing to pay extra for something of special value to them. Consumers know that they usually get what they pay for, so cheap food implies poor quality and they expect to pay a bit more for artisan,...

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