Beauty Queen, Burlesque, Gypsy and Goddess are the titles set to be used for images for an unexpected new advertising campaign by the Irish Greyhound Board. The images will feature on posters, print ads, screen video and a range of other marketing media promoting different types of bets.
‘‘This is a big departure for greyhound racing,” said Irish Greyhound Board marketing manager Orla Strumble. ‘‘Our audience loved the change when it was first trialled at...
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