The Inside Track

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2nd May, 2009

Most Twitters are quitters

Twitter isn’t keeping all the people it is signing up, according to new data from the US. More than 60 per cent of people who sign up to use the micro-blogging platform do not return to using it the following month, according to data released by Nielsen Online.

Ad Week said that this indicated an ‘I don’t get it’ factor among new users that was reminiscent of the similarly over-hyped...

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