The Inside Track

Call to learn from mistakes

14th March, 2009

Meabh Quoirin, a director at Future Foundation and John Fanning, chairman of McConnells Advertising, last week spoke to Irish Marketing Society members about how marketers could learn from the lessons of previous economic downturns.

Fanning drew attention to the importance of continued advertising and marketing spend during recessionary times. He also stressed the importance of observing, listening to and absorbing consumer sentiment, as well as the production of memorable and clear communications.

Quoirin said that...

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