The rumour earlier this month that the Gift Voucher Shop - a subsidiary of An Post and behind the One4all brand - was going into examinership was untrue, but it took a significant amount of disproving by the marketing team, and an unplanned marketing spend of €250,000. "It was - and is - costly, but we're prepared to invest and committed to keeping it going," said Aoife Davey, group marketing manager for Britain and Ireland....
Subscribe from just €1 for the first month!
All Digital Access + eReader
Unlimited Access for 1 Month
Then €19.99 a month after the offer period.
€149 For the 1st Year
Unlimited Access for 1 Year
90 Day Pass
Get a Business Account for you and your team