Between 250,000 and 275,000 extra visitors came to Ireland this year as a direct result of the Gathering, the government’s tourism initiative.
The huge marketing campaign had an approved budget of €13 million but generated as much as €170 million in revenue.
The Gathering’s project director, Jim Miley, who compiled the report, said that the initiative succeeded by engaging Irish people to invite relatives and friends to attend the thousands of events organised around the...
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