Sunday May 31, 2020

The Dubs lag behind Manchester Utd in the branding stakes

Dublin's Gaelic footballers might be in rude health on the field, but that hasn't yet converted to an all-conquering brand when it comes to attracting advertisers.

Barry J Whyte

Chief Feature Writer

@whytebarry
31st August, 2014

Dublin’s Gaelic footballers might be in rude health on the field, but that hasn’t yet converted to an all-conquering brand when it comes to attracting advertisers, a new study suggests.

Dublin, whose senior footballers line out today in the All-Ireland semi-final against Donegal, may be the strongest brand in Gaelic football, but they still lag behind Manchester United and Liverpool.

A study by John Trainor, founder of sports business consultancy firm...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader

Trial

€1

Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.

Annual

€200

€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.

Quarterly

€55

€42

90 Day Pass

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

The best writing and and the biggest stories of 2019 from the Business Post

Richie Oakley | 5 months ago

Denis O’Brien is back in court, residents continue to fight the Council on halting site and a row surfaces in government over rent control proposals

Leanna Byrne | 4 years ago