Saturday November 23, 2019

The drink that Jack built

Jack Daniel’s is an icon of Americana as surely as the classic Coke bottle or the station wagon.

9th September, 2006

Jack Daniel’s is an icon of Americana as surely as the classic Coke bottle or the station wagon. Its stocky square bottle and austere black label is clear, simple and direct - a triumph of marketing as well as whisky-making.

The distillery was set up by Jasper Newton ‘Jack’ Daniel in 1866. Daniel’s heritage has been disputed but it is generally agreed that he had a Welsh mother and a Scots-Irish father. The...

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