The desktop is dead: long live the app

Brands need to focus consumer mobility and ensure a constant experience across all platforms, according to Darren McGrath, managing director of agency Brando.

10th March, 2013
Darren McGrath, managing director, Brando, and Michael Tully, head of business strategy, Brando, at the SBP Digital Media Summit. Photo: Johnny Mooney

Brands need to focus consumer mobility and ensure a constant experience across all platforms, according to Darren McGrath, managing director of agency Brando. He told last week's *Sunday Business Post* Digital Media and Marketing Summit that "the desktop is dead".

"The traditional way in which the desktop is used is dying out," he said, "We now need to focus on creating a new way in which we approach the desktop to ensure that users receive...

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