The desktop is dead: long live the app
Brands need to focus consumer mobility and ensure a constant experience across all platforms, according to Darren McGrath, managing director of agency Brando.
Brands need to focus consumer mobility and ensure a constant experience across all platforms, according to Darren McGrath, managing director of agency Brando. He told last week's *Sunday Business Post* Digital Media and Marketing Summit that "the desktop is dead".
"The traditional way in which the desktop is used is dying out," he said, "We now need to focus on creating a new way in which we approach the desktop to ensure that users receive...
Subscribe from just €1 for the first month!
With any subscription you will have access to
Unlimited multi-device access to our iPad, iPhone and Android Apps
Unlimited access to our eReader library
Exclusive daily insight and opinion seven days a week
Create alerts to never miss a subject that matters to you
Get access to exclusive offers for subscribers on gifts and experiences
Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine