Friday November 27, 2020

The business of reinvention

The people pitching on tonight's episode of Dragons' Den have transformed themselves to come up with their new ideas, writes Richard Curran.

31st March, 2012
Daragh Whelan and David Lombard of Pure Brazen.

Entrepreneurs pitching for an investment on Dragons' Den often find they have had to re-invent themselves in coming up with their new business venture. Reinvention features very prominently in the show tonight. The variety of backgrounds that translate into completely different business ventures really stands out.

On tonight's show, we have a stuntman, a magician, financial services IT specialists, a marketing and communications specialist, a former construction worker and an engineer. In each of those...

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