Thursday October 22, 2020

The Business of Media: Will the Guardian's Prism scoop make a real difference?

Newspaper groups have handled the shift to digital consumption in their own ways, ranging from a head-in-the-sand approach to a decisive commitment one way or the other.

15th June, 2013
The Guardian's US operation made a huge splash last week with the Prism story.

Newspaper groups have all handled the shift to digital consumption in their own way, ranging from a head-in-the-sand approach to decisive commitments to either traditional or online publishing.

The Guardian has made some bold moves over the last few years, not least of which was the decision to try and 'break' the US market.

A third of its readers are in America, so editor Alan Rusbridger believed it made sense to invest in an office...

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