Thursday February 20, 2020

The Business of Media: The ugly duckling of digital marketing deserves respect

What's the best digital strategy for driving sales? Anyone looking to target an online audience has no shortage of options.

13th July, 2013
Steve Dempsey: 'Many marketers are overlooking the most effective digital driver of sales available to them -- email.'

What's the best digital strategy for driving sales? Anyone looking to target an online audience has no shortage of options.

There's display ads, search advertising, online video and mobile marketing. And then there's social media, with many brands active on Facebook, some tweeting, some using Pinterest, others Instagram, YouTube, Tumblr or whatever took their fancy.

But if a recent study is to be believed, many marketers are overlooking the most effective digital driver of sales...

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