The Business of Media: The new, effective leadership in 140 characters or fewer

Social media has changed the relationship between brands and consumers.

20th July, 2013
Where once there was direct mail, now there are tweets; where there were call centres, now there are community managers.

Social media has changed the relationship between brands and consumers. Where once there was direct mail, now there are tweets; where there were call centres, now there are community managers.

But there's the potential for further disruption from social media. It may also increase transparency and foster a stronger culture within a company. Not every business may be ready for such a jump into the online era, but those who can take the online leap...

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