Monday April 6, 2020

The Business of Media: Small is beautiful as television grabs the lion's share

While the digital revolution has severely disrupted business models left, right and centre, one corner of the media has remained relatively unscathed to date.

27th July, 2013
'Advertising on the small screen is actually increasing. According to Nielsen, $350 billion was spent globally on TV advertising in 2012. That's a 4.3 per cent year on year increase.'

While the digital revolution has severely disrupted business models left, right and centre, one corner of the media has remained relatively unscathed to date. Television is sitting pretty.

In fact, advertising on the small screen is actually increasing. According to Nielsen, $350 billion was spent globally on TV advertising in 2012. That's a 4.3 per cent year on year increase. The quality of TV programing has never been higher; American networks continue to produce top...

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