The Business of Media: RTE's two heavy hitters move to beef up the ailing 2FM
RTE is about to tackle the thorny problem of 2FM, something that agencies believe is well overdue, writes Samantha McCaughren.
RTE is about to tackle the thorny problem of 2FM, something that agencies believe is well overdue. The station has been limping along, both in terms of revenue and audience numbers, for the past number of years. The 2010 death of Gerry Ryan left a huge hole in the station's schedule, but it has faced other problems, as RTE radio managing director Clare Duignan said last week.
The competition has heated up in the last couple...
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