The Business of Media: Newspapers get busy plotting a fresh digital direction

Britain's Telegraph has become the latest newspaper group to throw its weight behind 'digital' in a restructuring that will see 80 print jobs go.

17th March, 2013
'In Ireland, media groups are facing the same challenges from digital, but none has been so bold as to put all its money online'.

Britain's Telegraph has become the latest newspaper group to throw its weight behind 'digital' in a restructuring that will see 80 print jobs go. There will be new jobs - 50 'digital-focused' positions, reflecting where the publisher sees its future going.

A letter to staff, reported in the Guardian, stated that ad revenue was still on a downward spiral, hard copy sales were down, and online traffic was increasing. An all-too-familiar story.

Echoing a letter sent to...

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