The Business of media: If content is king online, then recommendations rule

Content marketing is a marketing technique that involves creating engaging articles or videos about your businesses and sharing them with your target audience.

14th September, 2013
Steve Dempsey.

Content marketing is a marketing technique that involves creating engaging articles or videos about your businesses and sharing them with your target audience. It's a soft-sell approach to communicating with customers that's gained popularity in the online era.

But don't be fooled by the faddish terminology - it's nothing new. The Michelin Guide, first published in 1900, offered motorists useful travel advice and recommended the best roadside tucker. Closer to home, and more recently, a...

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