Sunday October 25, 2020

The Business of Media: Google Glass could be way forward for digital advertising

Compared to other media, digital advertising spend has yet to hit the big time. Sure, spending on online ads is up by 26.3 per cent from mid-2012 to mid-2013.

24th August, 2013
Online advertising still only accounts for 4.4 per cent of overall global ad spend.

Compared to other media, digital advertising spend has yet to hit the big time. Sure, spending on online ads is up by 26.3 per cent from mid-2012 to mid-2013. But online advertising still only accounts for 4.4 per cent of overall global ad spend.

To put that in context, TV - that old dinosaur in the corner of your living-room - accounts for 59 per cent. So it's no wonder that some of the bigger and more...

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