The Business of Media: Change of direction for Vodafone's sponsorship strategy

Vodafone has made significant changes to its sponsorship strategy in the last couple of weeks.

24th March, 2013
'Brands go through various life-cycle stages and, when the mobile phone market was in the depths of a fierce landgrab for customers, telecoms firms were out doing themselves to be linked with high-profile events'.

Vodafone has made significant changes to its sponsorship strategy in the last couple of weeks.

First, there was the news that it was ending its relationship with McLaren, saying that its need for the type of exposure provided by the Formula One connection was decreasing.

Then there was the news that it would end its current sponsorship of Dublin GAA at the end of the championship year. The endorsement deal is believed to have cost...

Subscribe from just €1 for the first month!

Currency

What's Included

With any subscription you will have access to

  • 971569B3-2C5E-4C45-B798-CEADE16987A8

    Unlimited multi-device access to our iPad, iPhone and Android Apps

  • 099C8662-C57C-42F2-9426-F2F90DF17C8F

    Unlimited access to our eReader library

  • 198AE43B-B9CF-4892-8769-D63C2104BA08

    Exclusive daily insight and opinion seven days a week

  • D8F37B78-25E4-4E4A-A376-4F5789B1564A

    Create alerts to never miss a subject that matters to you

  • B15F2521-37CD-4E02-B898-730A20D39F7F

    Get access to exclusive offers for subscribers on gifts and experiences

  • A564FE02-1AB8-4579-AF9D-BA32A2E5ACA7

    Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine

Share this post

Related Stories

The year in review

Legacy Richie Oakley 1 year ago

Newsround: What Thursday’s papers say

Legacy Leanna Byrne 5 years ago

More cycle routes, expansion of Luas to Bray and new bus network proposed

Legacy Digital Desk 5 years ago