The days of the hard sell are over, at least in the online sphere, where the prevalent trend now is softly-softly content marketing. So says Amanda Webb, co-founder of Blog Awards Ireland and owner of Spiderworking.com, a Kildare-based consultancy that advises businesses on social media strategy.
"It's all about that soft approach to getting customers, so it's not necessarily us saying how wonderful we are any more," said Webb.
"It is about creating content...
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