The art and business of making people laugh
Noticing her friend Alessandra Kieldanowicz's talent for funny drawings, Joanna Zalech decided to put her own managerial skills to the test.
**What it does:** modern Irish-themed gift range
Why it works: "We started with greeting cards and then moved on to mugs, bags, fridge magnets and calendars. Our aim was to get into the gift shops in Ireland, but after doing a lot of trade and crafts shows, we realised that Irish people were buying them for their friends." - **Joanna Zalech, co-founder, Olyart**
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