The art and business of making people laugh

Noticing her friend Alessandra Kieldanowicz's talent for funny drawings, Joanna Zalech decided to put her own managerial skills to the test.

27th April, 2013
Joanna Zalech, co-founder of Olyart: 'We love Ireland and we simply look at it from a different experience.' Photo: Andrew Downes

**What it does:** modern Irish-themed gift range

Why it works: "We started with greeting cards and then moved on to mugs, bags, fridge magnets and calendars. Our aim was to get into the gift shops in Ireland, but after doing a lot of trade and crafts shows, we realised that Irish people were buying them for their friends." - **Joanna Zalech, co-founder, Olyart**

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